The Digital Advertising & Marketing 101 Certification Bundle

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209 Enrolled
5 Courses & 9 Hours
$29.99$1,495.00
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What's Included

Digital Advertising & Marketing 101: Take The Complete Guide
  • Certification included
  • Experience level required: All levels
  • Access 11 lectures & 1 hour of content 24/7
  • Length of time users can access this course: Lifetime

Course Curriculum

11 Lessons (1h)

  • Your First Program
  • Introduction
    Welcome to the course3:11
  • Introduction to Digital Ads
    Introduction Part 1 - The IAB, banner ads, video ads and rich media11:28
    Introduction Part 2 - Custom, skins, social media, audio ads, and search8:53
  • The Digital Advertising Ecosystem
    Digital Ecosystem Part 1 - Publisher direct, exchanges, networks, DSPs & ATDs11:43
    How DSPs, SSPs, Exchanges, Networks, and publishers all work together7:21
  • Buying the Ads
    Buying Digital Ads - How to buy digital ads, price ranges, process and more12:26
  • Ad Targeting
    Ad Targeting - Contextual, behavioral, demographic, geographic & more7:58
  • Ad Serving
    What is an ad server? DoubleClick, DFP, DFA, third party ad servers, etc.3:11
    Illustration of how ad servers work3:28
  • Reporting
    Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, & more3:12
  • Course Review
    Final course review and Thank You!4:26

Digital Advertising & Marketing 101: Take The Complete Guide

BS
Ben Silverstein

Ben Silverstein | Digital Advertising Professional & Entrepreneur in NYC

4.3/5 Instructor Rating: ★ ★ ★ ★

Ben Silverstein is an award-winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category. When he's not teaching on Udemy, Silverstein works full time in the mobile advertising space and is a consultant for the IAB's Learning & Development and certification group.

28,075 Total Students
3,133 Reviews

Description

Are you ready to understand the terms, pricing models, ad units, and everything else you need to succeed in the digital advertising space? To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever-changing digital advertising ecosystem. This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.

1,610 positive ratings from 6,123 students enrolled

  • Access 11 lectures & 1 hours of content 24/7
  • Get a full understanding of Digital Marketing foundations
  • Think strategically about where & how to place ads
  • Know the different types of ads, how they're bought, how much they cost & more
  • Create your own digital advertising campaign

“The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority. He knows what he's talking about and it shows.” – AJ Du Toit

Specs

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: all levels

Requirements

  • Any device with basic specifications

Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.