The 2023 Premium Retargeting & Digital Marketing Bundle

9 Courses & 42 Hours
You save 59%

What's Included

How Retargeting Works in 2022: The Complete Guide to Retargeting Ads!
  • Experience level required: All levels
  • Access 44 lectures & 8 hours of content 24/7
  • Length of time users can access this course: Lifetime

Course Curriculum

44 Lessons (8h)

  • Your First Program

  • Section 1: Welcome and Introduction

  • Section 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works

  • Section 3: Developing Your Remarketing and Retargeting Strategies

  • Section 4: Planning Your Retargeting Campaigns Like A Pro

  • Section 5: Using Google Analytics To Develop and Build Your Audience Segments

  • Section 6: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System

  • Section 7: Building Your Remarketing Audiences In Your Google Analytics Account

  • Section 8: Introduction To Configuring Your Remarketing Campaigns In Google AdWords

  • Section 9: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences

How Retargeting Works in 2022: The Complete Guide to Retargeting Ads!

Isaac RudanskyIsaac Rudansky | Certified Google AdWords Pro | Co-Founder of AdVenture Media
4.6/5 Instructor Rating: ★ ★ ★ ★

Isaac Rudansky founded AdVenture Media, a digital advertising agency based in Long Island, NY, in 2011. Since then, he and his team have consulted with over 450 companies around the world.

His courses on Google AdWords, retargeting, and landing page design have been purchased by over 85,000 students across 150+ countries around the world. They are each bestselling course in their categories. He started his career as an artist but soon transitioned into the world of online marketing. He saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.


Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they're ready to convert. 95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there. Learn how to profitably re-engage with your abandoning website visitors to get them to come back to your site at the right time and with the right message.

4.4/5 average rating: ★ ★ ★ ★

  • Access 44 lectures & 8 hours of content 24/7
  • Profitably set up, manage, & optimize professional retargeting campaigns
  • Use advanced retargeting techniques to stay in front of your most engaged website traffic
  • Set up advanced retargeting and remarketing audiences in Google Analytics & Google Adwords
  • Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
  • Deploy your remarketing & retargeting tags through Google Tag Manager
  • Understand what retargeting is & how it works
  • Understand the technology underlying every retargeting & remarketing campaign on the web
  • Choose which website visitors you want to spend money retargeting to, & which ones you don't
  • Understand your website visitors psychologically, & understand where they are in the funnel
  • Plan your retargeting lists & audiences to maximize profit


Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels
  • Have questions on how digital purchases work? Learn more here


  • Any device with basic specifications


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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