Adchemy raises $31M to increase online ad spending
Adchemy, a marketing firm trying to convince more major brands to advertise online rather than through traditional channels by offering advanced data analysis, has brought in $31 million in venture financing from Accenture, Mayfield Fund and August Capital. Based in Redwood City, the company has now raised $58 million total, from other backers including Hellman & Friedman, Google AdSense co-founder Georges Harik, Half.com founder Josh Kopelman, and other individual investors.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.