Overtone raises $2.5 million to look at brand resonance
Overtone, a San Francisco-based company that keeps tabs on brand recognition and penetration, as well as customer experiences, for companies, has brought in $2.5 million of an expected $5.3 million round of equity, according to a filing with the SEC. Formerly called Island Data, the company is backed by Dolphin Equity Partners, Encinal Capital Management (now Whelan Capital Management) and ABS Ventures. It previously raised $11 million.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.