Knowledge Networks buys Dimestore Media
Knowledge Networks, a Menlo Park, Calif.-based consulting firm that aids product development, announced that it acquired Dimestore Media, maker of an online survey platform that can question people about ad campaigns across the web. Dimestore supplies surveys before and after people are exposed to display ads to collect data and optimize their performance.
Knowledge Networks, backed by Alloy Ventures, Meritech Capital Partners, Oak Investment Partners, Maveron and Oak Hill Venture Partners, has raised almost $100 in venture capital, according to Dow Jones VentureWire. It brought in $40 million in revenue last year.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.