Booyah rakes in $5M for online social game based on real life
Booyah makes a web and iPhone-based game that lets you earn points by achieving things in real life — like going to the gym, learning how to cook more recipes, etc. — and then share this information with your friends and others to keep motivation running high. Today, the Palo Alto company announced that it raised $5 million in a second round of funding, according to a filing with the SEC.
While Booyah did not list the investors participating in the recent round of funding, it did previously raise $4.5 million from Kleiner Perkins Caufield & Byers. The company, founded by Blizzard Entertainment veterans, released its iPhone application at the end of July.
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About the Author, Camille Ricketts
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