Booyah rakes in $5M for online social game based on real life
Booyah makes a web and iPhone-based game that lets you earn points by achieving things in real life — like going to the gym, learning how to cook more recipes, etc. — and then share this information with your friends and others to keep motivation running high. Today, the Palo Alto company announced that it raised $5 million in a second round of funding, according to a filing with the SEC.
While Booyah did not list the investors participating in the recent round of funding, it did previously raise $4.5 million from Kleiner Perkins Caufield & Byers. The company, founded by Blizzard Entertainment veterans, released its iPhone application at the end of July.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.