Satmetrix takes $1M for customer loyalty software
Satmetrix Systems, a Foster City, Calf. company that rovides customer loyalty software, has raised $1 million in debt financing, according to a regulatory filing. VentureBeat last covered it when it acquired its rival Informative in 2007. It has raised about $30 million from Aspen Ventures, Sutter Hill Ventures, Stanford University and Siebel Systems (since acquired by Oracle), and $75 million from New Enterprise Associates, Walden International, Apex Venture Partners, Sevin Rosen Funds, Crystal Internet Venture Fund, BlueRun Ventures, Levensohn Venture Partners and Global Catalyst Partners.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.