Nor1 soars with $8M to give travelers upgrades
Nor1, a software platform that allows some travelers to upgrade hotel rooms, airlines tickets, etc. for free, has raised the bulk of an $8.1 million round of equity, according to a regulatory filing. The Cupertino, Calif. company’s lead product, eStandBy Upgrade, is used by the actual hotels, airlines and other services. It detects when premium inventory is available and offers their customers discounted or free upgrades when possible.
Nor1 says that its clients can up their revenue by discounting inventory that would otherwise go unsold, or at least engender customer satisfaction by giving it away for free. Nor1 also provides the upgrade offer web pages, using photos taken from the particular hotels and keeping its client’s branding consistent.
No other funding information or history was provided.
Next Story: DeepDyve raises $375K to boost search results
Previous Story: SaaSure lands $750K to power cloud area networks
About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.