RichRelevance snags $12.5M for e-commerce recommendations

RichRelevance, a company that provides consumers with e-commerce recommendations tailored to their preferences and interests, has brought in $12.5 million in second-round funding from Greylock Partners, Tugboat Ventures, Draper Fisher Jurvetson and Draper Richards, reports VentureWire.

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About the Author, Camille Ricketts

Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.

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