Look for PA Semi’s chip designs in upcoming Apple tablet

apple-tabletReports surfaced today that Apple will launch an $800 tablet computer in October. But we’ve dug out something interesting ourselves: the processor chip for the tablet is being designed by Apple’s own internal chip team.

Apple acquired PA Semi in April, 2008 for $278 million. It never said what it planned to do with the chip design firm, which featured star chip designers including Dan Dobberpuhl and Jim Keller. But we’ve learned that PA Semi’s team was split into two parts, one designing portable ARM-based processors for iPhones and iPods, and another designing a processor for the tablet device.

Our source noted that Apple acquired some incredible design talent with the PA Semi team, which was behind the original Digital Equipment Corp. Alpha processor and the StrongArm processor, which was a speedy low-power processor family that was acquired by Intel and then sold to Marvell. The Wall Street Journal confirmed recently that Apple has a substantial chip design effort under way.

But no one really knew what the chip team was doing. It makes sense that Apple would divide the multi-talented team into an effort focused on the mobile space and something else focused on more substantial designs for tablet computers or netbooks. There’s a lot we don’t know about this project. But given the rumors floating into us and to others, it definitely seems like there is something going on. It seems fairly early for PA Semi’s team to be finishing a chip for launch in a product debuting in the fall.

The stories surfacing today from the China Times and MacRumors say that Apple will debut this tablet, which is its first netbook (smaller than laptop web-browsing device), in time for the holiday shopping season. It says three companies — Foxconn, Wintek, and Dynapack — have received orders from Apple related to the tablet.

Apple’s tablets are said to be using touch screens. Apple is apparently shooting for high-end users and is thus staying out of the price war in the low end of the market, where companies such as Acer and Asus are fighting it out. (Apple Chief Operating Officer Tim Cook has said the company isn’t interested in making traditional netbooks.) If Apple’s chip designers are indeed creating their own ARM-based chip for the tablet, that would help Apple reduce its costs. It won’t, for instance, have to pay a markup to other chip design companies such as Samsung or Intel.

[photo illustration: Gizmodo]

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About the Author, Dean Takahashi

Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.

  • Apple, please make sure to include a good gps/location finding ability into this offering, as it has great potential for field data collection. This could be the ultimate classroom computer for a freshman in college. Huge audience.
  • JeeBee
    For Apple to design a chip just for this tablet device (and presumably future Apple TVs), they must be anticipating selling tens of millions of this devices and derivatives. It costs a huge amount to do a new chip design.

    That, or it is going to be a shrunk-down implementation of PA Semi's PowerPC processors that were already shipping when Apple took over.
  • dave viets
    @Dean........well, duh, nothing you said is new. Who wouldn't "guess" that Apple is using the P.A.Semi team to design new chips for an upcoming 'secret' tablet device. I mean really! Instead, you might be trolling for hits, right!? BTW, with regard to your quote: "Apple acquired PA Semi in April, 2008 for $278 million. It never said what it planned to do with the chip design firm", oh really?...here is a widely known quote from Steve Jobs himself: "PA Semi is going to do system-on-chips for iPhones and iPods’ - June 11, 2008." Of course, you realize he couldn't say anything about a tablet device...because it was and is , still a 'SECRET'.
    Anyway, nice try for a news troll.
  • erasmusbdraggin
    wow.
  • Gui
    Designing and manufacturing a chip is no piece of cake, especially if it's a state-of-the-art design (which it is likely to be, since we're talking Apple here). To justify the costs involved, Apple must either be shipping a few dozen million units a year (which is unlikely, considering that they don't even sell that many "normal" computers), adopt it across the line (like using it in future iPhones and iPods, with restricted performance and maybe a few niceties disabled) or just selling it to external clients.
  • derek61_gmail
    IIRC the PA Semi guys developed the Alpha, I think that they are up to the challenge. (actually in the article, never mind, they are definitely up to the challenge)
  • Mike Reilly
    To APPLE:
    1) I'm wating for a new, lighter, Fujitsu p16xx, with Windows 7, but I'd prefer an Apple, and add Win 7 via Parrallels, or similar. It has to have enough power for Win 7, and about 120 Gb or better HD.
    2) It must be pen capable, so I can take notes. This is critical.
    3) It must be able to port out to a larger monitor, or port through another computer to a large monitor.
    4) A big plus would be a camera, so I can take site inspection photos. (not essential)
    5) A big plus would be a wireless (or direct) keyboard. (not essential) Abiltiy to attach/detach solidly, ie. HP 1100 would be good.
    Mike Reilly, Architect