AdWhirl raises $1M for ad platform
One problem iPhone app developers wrestle with is which ad network to sign up with. It can take a couple of weeks to switch ad providers because the app needs to be re-approved by Apple.
AdWhirl is what computer programmers would call a meta-network. Through AdWhirl, app makers can choose and change ad networks on the fly. They can even let AdWhirl auto-switch among networks, like a load balancer, to maximize the return on their ad inventory.
Right now, the available networks are familiar iPhone players — AdMob, Jumptap, Quattro Wireless and Videoegg — but Google AdSense support is coming soon.
The company, which had previously run on angel funding, announced a million-dollar round of investment led by Foundation Capital and filled out by “several angel investors.”
AdWhirl recently claimed its top members were making $400 to $5,000 per day off their iPhone apps. One developer told FierceWireless that a free app he built was collecting more than $1,500 a day in ad revenue. You really could quit your day job.
Next Story: Google: Calm down, scientists, we’re totally making Gmail more secure
Previous Story: Digg developer upgrade includes better search, story-finding tools
About the Author, Paul Boutin
Paul (paul@venturebeat.com) covers Apple & the iPhone, social networks & social media, digital music & video, and any crazy Internet story. Paul wrote and edited for Valleywag from 2006-2008, after several years with Wired magazine and Slate. He writes regularly for The New York Times' technology section and sometimes for Wired and The Wall Street Journal. He studied computer science at MIT in the early 1980s, and worked as a software developer and network administrator for 15 years before becoming a professional writer. Follow him on Twitter at @paulboutin, and follow VentureBeat on Twitter at @venturebeat.