YuMe takes $2.9M for broadband video ads

June 12, 2009 | Camille Ricketts | Comments | |

YuMe, an advertising network specializing in broadband video, has brought in $2.9 million of a $4.5 million round of equity. In the past, it raised about $16 million in capital from Accel Partners, BV Capital, DAG Ventures and Khosla Ventures, reports VentureWire. It is very similar to video ad network Blinkx.

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Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.

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  • YuMe is not a similar video ad network to Blinkx. They are similar to Tremor, BBE, and to some extent BrightRoll, but they're not a video search engine nor a syndicator of video search services. And as far as I know, Blinkx isn't a pure play video ad network.