YuMe takes $2.9M for broadband video ads

YuMe, an advertising network specializing in broadband video, has brought in $2.9 million of a $4.5 million round of equity. In the past, it raised about $16 million in capital from Accel Partners, BV Capital, DAG Ventures and Khosla Ventures, reports VentureWire. It is very similar to video ad network Blinkx.

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About the Author, Camille Ricketts

Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.

  • YuMe is not a similar video ad network to Blinkx. They are similar to Tremor, BBE, and to some extent BrightRoll, but they're not a video search engine nor a syndicator of video search services. And as far as I know, Blinkx isn't a pure play video ad network.
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