Yardbarker scores $634K to connect pro athletes with fans
Yardbarker, the blog aggregation site that allows fans to connect with their favorite professional athletes, has raised $634,000 of a targeted $660,000 round of securities. Based in San Francisco, the company allows readers to define preferences for the types of blogs and sports news they would be interested in — providing them with a customized digest of information every day from both athletes and popular sports writers.
It last raised money in April 2008, capturing $6 million in second-round funding from backers including Draper Fisher Jurvetson, Labrador Ventures, Baseline Ventures, Kleiner Perkins partner Russell Siegelman, former star cornerback Ronnie Lott and former Entertainment Television CEO Jarl Mohn.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.
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