MyBuys scores $7M for retail recommendation engine
MyBuys, provider of a software service that allows e-commerce sites to make recommendations to customers based on their past purchasing and browsing behavior, has landed $7 million in additional funding.
Based in Redwood City, Calif., the company had previously raised $10 million in 2007 from Lightspeed Venture Partners and Palomar Ventures. Mybuys is already being used by online retail sites for Restoration Hardware, Wine Enthusiast and Armani Exchange.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.