PubMatic scores more funds to optimize ad revenues
PubMatic, a Palo Alto, Calif.-based company that works with online publishers to squeeze more revenue out of their advertising strategies, announced that it has brought in an undisclosed amount in a second round of funding from existing investors Draper Fisher Jurvetson, Nexus India Capital and Helion Ventures. The company, which partners with 5,500 publishers right now, says the money will be used to fuel worldwide expansion.
PubMatic offers a suite of tools to streamline publishers’ ad networks and cut down on the time it takes to manage them. For example, its Dynamic Frequency Optimization program predicts ad network pricing to get clients the best deal, and its Advanced Ad Quality Control product ensures that ads are not competing with a client’s direct sales force.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.
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