33Across nabs $750K to identify influential online users

Stealthy 33Across, a startup that uses an algorithm to identify which online users are the most influential of others’ behavior, announced that it has raised $750,000 of an expected $1.5 million in second-round funding, according to peHUB. The New York-based company, which also lets its clients target messages to these users, says its platform “enables performance and brand marketers to activate the social web.”

First Round Capital has led the round so far.

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About the Author, Camille Ricketts

Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.

With GreenBeat 2009, VentureBeat's all-star conference on all things Smart Grid, coming up in November, Camille will be expanding coverage of this exciting space. Stay up to date by following @greenbeat2009 on Twitter or by becoming a fan of the event on Facebook here.