E-commerce conversion software 7 Billion People snags $3M
7 Billion People, maker of software that supposedly ups the number of purchases on e-commerce web sites, announced that it raised $3 million in second-round funding to expand its marketing and sales operations. The Austin, Tex.-based company claims to apply behavioral science to personalize online shopping experiences and increase revenue for retailers.
SmithCo Investments led the recent round, bringing the company’s total capital raised to $6 million.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.
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