Software company Waterfall Mobile raises $3.7M

Waterfall Mobile, whose software platform enables marketers, media companies, and emergency responders to deliver targeted mobile campaigns, has raised $3.7 million from undisclosed investors, according to VentureWire, citing a regulatory filing. The San Francisco company is aiming to raise $8.3 million total in its current round.

Waterfall chief executive Matthew Sechrest was a founding partner at ArrowPath Venture Capital.

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About the Author, Anthony Ha

Anthony is VentureBeat's assistant editor, as well as its reporter on enterprise technology, cloud computing, and tech policy. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. You can also follow Anthony on Twitter.