United Sample, a firm that offers a web-based service for creating representative sample groups for market research companies, just bagged $3 million in a second round of funding for product and sales development. Based in Encino, Calif., the company recruits millions of panelists who can be grouped very broadly or specifically for demographic and geographic tests, allowing clients to customize their own samples based on what they hope to find out. The service also organizes data and applies certain standards to ensure quality results, it says.
The new money, provided by Greycroft Partners and DFJ Frontier, may also help it launch a planned portal for companies to view data as it is streaming in, 24 hours a day. Founded early last year, United Sample raised an undisclosed first round of funding in June.
