Nabbr nabs $2.6M for social network marketing
Nabbr, a Chicago firm that specializes in digital marketing and widget development, brought in $2.57 million in a second round of funding from Allen & Co., Avalon Ventures and undisclosed others. The company has typically focused on widgets that market music on social networks but says it would like to diversify into other types of entertainment going forward. It has already produced apps used to advertise the films Iron Man and Mamma Mia. In the past, it has raised money from record label S-Curve and private individuals like Michael Wolfson, founder and chief executive of digital consultancy Rocket Fuel.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.
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