Model Metrics grabs $2.5M for iPhone and Salesforce apps

Software-as-a-service provider Model Metrics announced today that it took $2.5 million in first-round funding from undisclosed investors. The money will go toward development of iPhone apps and software tailored specifically for Salesforce.com.

The Chicago-based company supplies others with the mobile and computer software they need to eliminate pain-points in everyday business. For example, its Expense2GO product lets employees manage their company expenses remotely from their iPhones. Any changes made on the handset are automatically synced with expense histories stored with Salesforce.

Founded in 2003, the firm is now 60-employees strong and has offices in five cities across the midwest.

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About the Author, Camille Ricketts

Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.

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