Martini Media, ad network for the affluent gets richer
The Martini Media Network, a company that serves ads on websites targeting the wealthy, received an undisclosed amount in first-round funding from Venrock. The San Francisco-based company also seeks to drive traffic to sites that carry these ads through widgets, skins and mobile means.
The network works with sites and advertisers in relatively low-traffic areas like sailing, equestrian sports, cigars, golf and wine. It also plans to launch a blog keeping track of news and updates in these categories called MartiniLife sometime in the near future.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.