http://deals.venturebeat.com/2008/10/20/display-ad-co-valueclick-sells-off-properties-hunkers-down/ News About Tech, Money and Innovation Tue, 24 Nov 2009 05:19:25 +0000 http://wordpress.org/?v=2.8.5 hourly 1 http://deals.venturebeat.com/2008/10/20/display-ad-co-valueclick-sells-off-properties-hunkers-down/comment-page-1/#comment-832112 October 21, 2008 | next media update Mon, 27 Oct 2008 17:07:29 +0000 http://venturebeat.com/?p=99342#comment-832112 [...] Display Ad Co. ValueClick Sells off Properties VENTUREBEAT Online advertising firm ValueClick has sold off two of its less critical subsidiaries in order to brace for what is predicted to be a tough time ahead in the web display ad market. The public company brought in a total of $18 million with the sale of Mediaplex Systems and an unnamed inkjet e-commerce company, reports AdAge. Mediaplex, maker of AdVault, the software that helps advertising firms usher their workload through production, planning and billing, went to MediaBank - a company that specializes in solving process pain points for marketers and ad agencies. The amount of this individual sale is undisclosed, but it must have been a bargain, considering that ValueClick bought Mediaplex for $48.9 million in 2001. ValueClick will keep the rights to Mediaplex’s MOJO brand software. The purchaser of the inkjet e-commerce business has been withheld. Source> [...] [...] Display Ad Co. ValueClick Sells off Properties VENTUREBEAT Online advertising firm ValueClick has sold off two of its less critical subsidiaries in order to brace for what is predicted to be a tough time ahead in the web display ad market. The public company brought in a total of $18 million with the sale of Mediaplex Systems and an unnamed inkjet e-commerce company, reports AdAge. Mediaplex, maker of AdVault, the software that helps advertising firms usher their workload through production, planning and billing, went to MediaBank – a company that specializes in solving process pain points for marketers and ad agencies. The amount of this individual sale is undisclosed, but it must have been a bargain, considering that ValueClick bought Mediaplex for $48.9 million in 2001. ValueClick will keep the rights to Mediaplex’s MOJO brand software. The purchaser of the inkjet e-commerce business has been withheld. Source> [...]

]]> http://deals.venturebeat.com/2008/10/20/display-ad-co-valueclick-sells-off-properties-hunkers-down/comment-page-1/#comment-831616 ValueClick sells off two businesses | Startup Meme Tue, 21 Oct 2008 08:07:05 +0000 http://venturebeat.com/?p=99342#comment-831616 [...] to slice around 3000 of its employees and presently ValueClick, an online advertising firm has sold off two of its businesses. The reason being the obvious; getting a hold on  the current economic [...] [...] to slice around 3000 of its employees and presently ValueClick, an online advertising firm has sold off two of its businesses. The reason being the obvious; getting a hold on  the current economic [...]

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