WideOrbit snags $9.5 million for advertising analytics
WideOrbit, developer of software that manages advertising sales, traffic and billing functions, nabbed $9.5 million in the first tranche of a fourth round of funding that the company hopes will close at $10.3 million. The round was led by Mayfield Ventures and included existing backers Khosla Ventures, Greycroft partners and Hearst Ventures.
The San Francisco-based startup has raised $30 million to date, reports StartupWire. Its last round of funding, which brought in $14.5 million, was in February. Its software systems work with advertising spanning television, online and radio.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.