Omniture acquires Mercado assets for $6.5M
Omniture, a web analytics company, announced that it will spend $6.5 million on intellectual property and business assets from Mercado, a Pleasanton, Calif. company specializing in website search and optimization tools.
Omniture, which has already integrated Mercado technology into some of its products, says the acquisition will allow it to offer more site search options to its retail clients, which include big name shopping site Overstock.com. Along with these advantages, the Orem, Utah-based firm will also assume certain operating liabilities. The deal is expected to close by the end of the year but is currently hung up by government approvals in Israel, where Mercado has an office.
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About the Author, Camille Ricketts
Camille is the lead writer for GreenBeat. She came to VentureBeat from Google where she worked on its traditional platforms team, particularly in TV. Before that, she was a reporter for the Wall Street Journal in New York and London. Follow her on Twitter at @camillericketts, and follow VentureBeat on Twitter at @venturebeat.
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