Sportgenic raises $10M for sports ad network
Sportgenic, a company that claims to provide high-value market reach to sports advertisers and marketers, has raised $10 million in a second round of funding.
The company targets specific groups of sports enthusiasts based on their predilections, from country club members to outdoorsmen and team athletes. It claims to have 350 publisher sites that it places ads on.
Adams Street Partners led the funding round, with participation from previous investors Alsop Louie Partners, KPG Ventures and Greycroft Partners. Sportgenic is based in San Francisco, Calif.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.