Traffic Marketplace buys click-to-chat company Livemarkets
Traffic Marketplace, an online ad network, has purchased Livemarkets for an undisclosed amount. Livemarkets offers technology that lets an advertiser operate a click-to-chat feature within a banner ad, so a potential customer can immediately talk to a salesperson.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.