Brand.net is an online ad network that claims to be the first of its hundreds of competitors to focus “exclusively on brand advertising.” Unlike many ad networks, it doesn’t “own or ‘rep’” web site publisher inventory. The San Mateo, Calif. company has raised $10 million from Norwest Venture Partners, with participation from existing investor InterWest Partners.
Eric currently covers digital media technology and business, especially what's happening on social networks and their platforms. He writes and edits stories about lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a now-failed startup called Writewith, that was building editorial software for newspapers and other groups of writers.