Local Marketers raises $4.1 million for online advertising
Local Marketers, a startup serving small- and medium-sized businesses that want to advertise online, has raised $4.1 million in new funding from Madrona Venture Group.
The Seattle company has also appointed a new chief executive, Walter Boos, who previously served as president of educational software maker SchoolKiT. The three-year-old company touts its pay-per-contact model, which is a more accountable ad payment model than pay-per-click.
Local Marketers has raised a total of $5.1 million in venture backing.
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About the Author, Anthony Ha
Anthony is VentureBeat's assistant editor, as well as its reporter on enterprise technology, cloud computing, and tech policy. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. You can also follow Anthony on Twitter.