Local Marketers raises $4.1 million for online advertising

July 30, 2008 | Anthony Ha

Local Marketers, a startup serving small- and medium-sized businesses that want to advertise online, has raised $4.1 million in new funding from Madrona Venture Group.

The Seattle company has also appointed a new chief executive, Walter Boos, who previously served as president of educational software maker SchoolKiT. The three-year-old company touts its pay-per-contact model, which is a more accountable ad payment model than pay-per-click.

Local Marketers has raised a total of $5.1 million in venture backing.

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About the Author, Anthony Ha

Anthony Ha writes about enterprise technology, cloud computing, tech policy, and random cool startups. Before joining VentureBeat in January 2008, he worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. Anthony attended Stanford University from 2001 to 2006, and now lives in San Francisco. Reach him at anthony@venturebeat.com.