Women’s blog company BlogHer raises $5M, inks strategic partnership
Women-focused blog network, blogging community site and conference organizer company BlogHer has raised $5 million in a second round led by General Electric and NBC Universal-backed Peacock Equity Fund with participation from existing investor Venrock. As part of the deal, NBCU-owned iVillage will get access to BlogHer content, and the ability to promote itself on Blogher. Oxygen.com and BravoTV.com will both also get access to BlogHer content.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.