Movie special effects company GenArts gets funding from Insight Venture Partners
GenArts provides software to help video producers create high-quality special effects. The company today announced that Insight Venture Partners provided it with an undisclosed amount of funding earlier this year.
The Cambridget, Mass. company has also hired Katherine Hays as its new chief executive. Hays previously cofounded Massive, an in-game advertising company acquired by Microsoft in 2006.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.