GenArts provides software to help video producers create high-quality special effects. The company today announced that Insight Venture Partners provided it with an undisclosed amount of funding earlier this year.
The Cambridget, Mass. company has also hired Katherine Hays as its new chief executive. Hays previously cofounded Massive, an in-game advertising company acquired by Microsoft in 2006.
Eric currently covers digital media technology and business, especially what's happening on social networks and their platforms. He writes and edits stories about lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a now-failed startup called Writewith, that was building editorial software for newspapers and other groups of writers.