The FeedRoom raises $12M more for online video

The FeedRoom, which provides web video technology for media companies, corporations and government agencies, has raised an additional $12 million of financing. The round was led by NewSpring Capital, with participation from existing investors BEV Capital and Velocity Equity Partners.

It’s a pretty venerable company, having been around for 10 years, but chief executive Mark Portu shook things up a bit last year when he took over and started building a new leadership team. The New York-based company says its customers include General Motors, The New York Times and the Pentagon — quite a mix.

The round brings The FeedRoom’s total funding to $66 million, according to NewTeeVee.

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About the Author, Anthony Ha

Anthony Ha writes about enterprise technology, cloud computing, tech policy, and random cool startups. Before joining VentureBeat in January 2008, he worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. Anthony attended Stanford University from 2001 to 2006, and now lives in San Francisco. Reach him at anthony@venturebeat.com.