BlueRoads raises $6M for vendor management
BlueRoads, the maker of software to help businesses manage their vendors and resellers, has raised $6 million in a fifth round of venture funding. The round was led by ZenShin Capital Partners, with participation from ArrowPath Venture Capital, Cardinal Venture Capital and El Dorado Ventures.
The San Mateo, Calif. startup says its software is used by customers like Xerox and NetApp to help them participate in the sales and marketing of their vendors. BlueRoads raised $9 million last September; the latest round brings its total funding to $31 million.
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About the Author, Anthony Ha
Anthony is VentureBeat's assistant editor, as well as its reporter on enterprise technology, cloud computing, and tech policy. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. You can also follow Anthony on Twitter.