BlueRoads raises $6M for vendor management
June 26, 2008 | Anthony Ha
BlueRoads, the maker of software to help businesses manage their vendors and resellers, has raised $6 million in a fifth round of venture funding. The round was led by ZenShin Capital Partners, with participation from ArrowPath Venture Capital, Cardinal Venture Capital and El Dorado Ventures.
The San Mateo, Calif. startup says its software is used by customers like Xerox and NetApp to help them participate in the sales and marketing of their vendors. BlueRoads raised $9 million last September; the latest round brings its total funding to $31 million.
Tags: co:blueroads, inv:ArrowPath-Venture-Capital, inv:Cardinal-Venture-Capital, inv:El-Dorado-Ventures, inv:Zenshin-Capital-Partners
Anthony Ha writes about enterprise technology, cloud computing, tech policy, and random cool startups. Before joining VentureBeat in January 2008, he worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. Anthony attended Stanford University from 2001 to 2006, and now lives in San Francisco. Reach him at anthony@venturebeat.com.
