SeeSaw Networks raises $3.3 million for out-of-home media
SeeSaw Networks, an out-of-home digital media company, has raised $3.3 million in a second round of funding. The company has a network of advertisers who want to get their messages to consumers outside the home.
In what it calls “Life Pattern Marketing,” SeeSaw places brand messages on digital signs such as LCD displays and on billboards. The company says on its web site that it can reach 30 million ad impressions per week. First-round investor Sutter Hill Ventures participated. Other investors include Dickey Revocable Living Trust and the Zweben Family Revocable Trust.
We’ve written about rivals before, including RippleTV, Captivate, Clear Channel Outdoor and Reactrix Systems.
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About the Author, Dean Takahashi
Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.