Mobile content company MPortico raises $2.3M
Israeli mobile startup MPortico sells games, ringtones, phone background “wallpaper” and other features through its own mobile services. It’s one of many so-called “offdeck” companies that conduct mobile business without working out promotional deals with mobile carriers, where carriers help to advertise their products while taking a cut of revenue.
The company has just raised $2.3 million from Milk Capital for a total of $4.1 million in funding.
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Tags: co:mportico, inv:milk capital
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.