Bazaarvoice provides technology for brands to utilize consumer-generated content. Now the company will have more money to do so following its 4th round.
The service has quite a few big name clients including Dell, Petco, The Home Depot, Kmart and many others.
The $7.1 million round was participated in by Austin Ventures and Battery Ventures.
Bazaarvoice is headquartered in Austin, Texas.
MG Siegler writes about technology trends and new media for VentureBeat, with a focus on mobile topics, social elements and key news stories. Before that, MG wrote about technology on his blog, ParisLemon. Originally from Ohio, MG attended the University of Michigan where he studied film. He's previously lived in Los Angeles where he worked in Hollywood and in San Diego where he did web development. He now lives in San Francisco.