Qumu raises $8.6M for enterprise video efforts

Enterprise video company Qumu has raised a $8.6 million third found of funding.

As Qumu says on its site “video plays an increasingly strategic role in the way enterprises communicate internally and externally.” Qumu customers including AT&T, Abbott Labs, Capital One, Citigroup, Dell and eBay likely agree with that.

The company was formerly know as Media Publisher but that was probably a bit too generic for a large enterprise video company, so they decided to rename the company Qumu, which is the “Firepower within” in Native American mythology.

The round was participated in by a few individuals as well as the Storm Ventures and Advanced Technology Ventures.

Hopefully, the Emeryville, Calif-based company utilizes this “firepower within” wisely after this latest round.

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About the Author, MG Siegler

MG Siegler writes about technology trends and new media for VentureBeat, with a focus on mobile topics, social elements and key news stories. Before that, MG wrote about technology on his blog, ParisLemon. Originally from Ohio, MG attended the University of Michigan where he studied film. He's previously lived in Los Angeles where he worked in Hollywood and in San Diego where he did web development. He now lives in San Francisco.