Mobile marketing firm 5th Finger gets $7M
5th Finger, a mobile marketing company that helps clients send out promotions, sweepstakes and other incentive-based forms of marketing and advertising, has raised $7 million from Starfish Ventures.
The Australian company launched in 1999 and became the country’s mobile marketing leader a few years later, before being bought and merged into a joint venture by Microsoft and Australian media company PBL Ltd. — that it was more recently spun out of.
Independent again, the company received angel backing and moved to San Francisco earlier this year. It is aiming to hit profitability by next year, according to VentureWire (subscription required).
Current clients include MSN Mobile, Nike, New Line Cinema and Amazon; it is also working with ad firms Avenue A|Razorfish, Grey, and Cadient. More on MediaPost.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.