Online marketing company [x+1] recapitalizes with $16 million
Online marketing company [x+1] (pronounced “X plus one”) has recapitalized with a new round of funding. The goal is to restart the company with a goal of giving better online marketing returns through visitor engagement and ad relevance.
Other companies such as BuzzLogic and Collective Intellect are attempting to own the online advertising relevancy space as well.
This $16 million round was led by new investor Advanced Technology Ventures. The New York-based [x+1], which was founded in 1999, had previously raised about $20 million.
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About the Author, MG Siegler
MG Siegler writes about technology trends and new media for VentureBeat, with a focus on mobile topics, social elements and key news stories. Before that, MG wrote about technology on his blog, ParisLemon. Originally from Ohio, MG attended the University of Michigan where he studied film. He's previously lived in Los Angeles where he worked in Hollywood and in San Diego where he did web development. He now lives in San Francisco.