EnterMedia, a Russian in-game advertising firm, raises first funding
EnterMedia, an in-game advertising firm based in Russia, has raised a round of over $1 million from Mangrove Capital Partners and ABRT Fund, according to coverage of a Moscow press conference posted on the Quintura blog.
The company has a proprietary technology it uses to place dynamic ads in flash-based games. Since the Russian market is fairly tiny, it seems likely the investment was made to help migrate the technology to other language markets.
The exact amount of the funding was not disclosed.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.