ZoomInfo spins off its ad platform into Bizo, a new company
The business information search engine ZoomInfo has spun off its advertising business into a new company, Bizo Inc.
ZoomInfo started supplying the information it collects to other sites and advertising last year when it rolled out its ad platform. This allowed it to utilize the data it has on tens of millions of business people for ad targeting. This new company, Bizo, will extend upon that idea.
ZoomInfo’s customers include Microsoft, Staples, Sony, Apple, Oracle, Google, Yahoo and several other prominent companies.
The Waltham, Mass-based ZoomInfo raised a $7 million Series A round back in 2004. Ascent Venture Partners, Commonwealth Capital Ventures, Flagship Ventures, Venrock Associates and Vulcan Capital all participated.
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About the Author, MG Siegler
MG Siegler writes about technology trends and new media for VentureBeat, with a focus on mobile topics, social elements and key news stories. Before that, MG wrote about technology on his blog, ParisLemon. Originally from Ohio, MG attended the University of Michigan where he studied film. He's previously lived in Los Angeles where he worked in Hollywood and in San Diego where he did web development. He now lives in San Francisco.