Aniboom cuts a deal with I-Play to do game-based animations
A week ago, animation network Aniboom announced its animated videos can now reach an audience of 340 million on the web and on mobile phones, thanks to new distribution deals. Today the Israeli company is announcing that it will make animations for casual mobile games publisher I-play.
Aniboom, which has thousands of animators who post videos on its network, will make animations based on the popular mobile phone games made by I-play, owned by New York-based Oberon Media.
The first series under development through the partnership is based on I-play’s popular game, “Turbo Subs” (pictured above), which has achieved millions of downloads since it debuted at the beginning of 2008 as the sequel to the international casual game hit, “Turbo Pizza.”
Aniboom will tap its network of independent animators to create videos based on the game for mobile, online and television. The company is in the midst of closing a new round of funding.
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Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.