Media content search company Jinni raises $1M

The company lets you search metadata about videos using common words and phrases, apparently. It’s unlaunched, so here’s a little more from its site:

Jinni’s innovative content discovery solution for professional and semi-professional videos organizes metadata across multidimensional parameters of plot and experience, reflecting how people really think about entertainment. Our video data brain gives precise, succinct, and highly personalized search-and-recommendation results.

The company has raised $1 million from Start-up Factory, an angel investor group.

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About the Author, Eric Eldon

Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.