Lifestyle drink brand Adina for Life raises $6.6M
San Francisco-based organic and fair trade drink maker Adina for Life has raised $6.6 million in a second round of funding to leap into what one of its financiers calls a “perfect marketing storm”.
The company makes juice drinks, coffee and tea, emphasizing sustainability and fairness to small farmers — providing for the aforementioned marketing storm. (Although it should probably be noted that plenty of large corporations, like Starbucks, are eager to dilute that marketing message with their own sizable presence.)
Adina’s drinks are sold by outside vendors like cafes, gas stations and grocery stores, including at least one Bay Area Whole Foods.
The $6.6 million funding was provided by Sherbrooke Capital, a Boston, Mass. firm. The Seraph Group also participated.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.