Lead gen service company Pontiflex raises $2.5M
Pontiflex is a ad service company, that tries to help advertisers find publishers of lead generation web sites. Its software lets an advertiser run campaigns and get reports on them in real time. A publisher gets paid by the advertisers when a lead happens, such as a user’s registration for a product, happen.
The company, based in Brooklyn, New York, has just raised $2.5 million from New Atlantic Ventures and Greenhill SAVP.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.