Innovative advertising startup TVeez gets $15M first funding
April 30, 2008 | Chris Morrison
The innovative advertising startup TVeez has taken a first financing of $15 million from Benchmark Capital and Giza Venture Capital, according to the Israeli publication Haaretz.
Co-headquartered in Boston, Mass. and Tel Aviv, Israel, TVeez monitors data like sales and inventory figures to come up with targeted advertising for the retail and banking markets. This could work on in-store displays, on ATMs, or on digital signage.
TVeez already claims a successful business, with 50,000 installations in 30 countries and customers including Blockbuster and Sheraton Hotels & Resorts. It was previously funded by its founders.
Tags: co:tveez, deal, inv:Benchmark-capital, inv:Giza-Venture-Capital
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.
