Media6Degrees raises $2 million for online advertising analytics
Online advertising is growing, but companies are realizing that advertisers don’t just want to throw an ad anywhere, they want analytical data so they know their ad will be well targeted. That is what Media6Degrees does.
As the company states: “With Media6, marketers don’t buy space – they reach interested people regardless of where they are. This not only means that publishers and advertisers get higher returns on their investments, but it also translates into a better online experience for consumers.”
This $2 million round is a convertible promissory note. The investor is Coriolis Ventures, based out of New York, NY. Media6Degrees is also based out of New York, NY.
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About the Author, MG Siegler
MG Siegler writes about technology trends and new media for VentureBeat, with a focus on mobile topics, social elements and key news stories. Before that, MG wrote about technology on his blog, ParisLemon. Originally from Ohio, MG attended the University of Michigan where he studied film. He's previously lived in Los Angeles where he worked in Hollywood and in San Diego where he did web development. He now lives in San Francisco.