Silverpop, an on-demand marketer, takes $15M
Silverpop, an Atlanta-based marketing technology firm that focuses on email, has taken $15 million in additional funds for expansion, despite reported profitability since 2004.
Silverpop offers both business-to-customer and business-to-business marketing tools, and also provides measurement and analytics. The company is planning on expanding into the international market.
The $15 million round was led by D.E. Shaw, with participation from Draper Fisher Jurvetson, which also invested in past rounds.
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About the Author, Chris Morrison
Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.