Grocery software company iTradeNetwork to buy Instill Corp.
A company called iTradeNetwork, which provides management software for the grocery industry, is about to acquire the Instill Corporation. Instill is a venture-backed startup that also targets the food service industry, in its case by making the purchasing process more efficient.
Instill will be brought in as a division of iTradeNetwork, but the deal’s financial details have not been disclosed. The merger was facilitated by Accel-KKR, which purchased a majority stake in the iTradeNetwork in December.
Instill was founded in 1993 and has raised more than $80 million, according to VentureWire.
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About the Author, Anthony Ha
Anthony is VentureBeat's assistant editor, as well as its reporter on enterprise technology, cloud computing, and tech policy. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. You can also follow Anthony on Twitter.