MediaBank raises $30 million for ad analytics
Chicago-based MediaBank said it has raises $30 million to expand its ad procurement and analytics services for the advertising indsutry.
New Enterprise Associates supplied the entire funding, following up on its July, 2007 investment of $10.5 million.
MediaBank claims it can do cross-media analytics and intelligence through planning, buying, workflow and data warehousing tools. Its solution is based on the MediaBank O|X platform. Customers include advertisers and media buyers. With MediaBank, customers can manage media procurement, planning, billing, and tracking across all advertising channels — analog, Web-based and digital media — using a single platform capable of integrating data and systems from a variety of sources. The idea is to make advertising more efficient.
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About the Author, Dean Takahashi
Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.